The ASR brand combines a range of European and Asian manufacturers of automotive components.

The approach to forming the product portfolio involves broad assortment coverage in each product group for VAZ, ZAZ, Chevrolet, Daewoo, Hyundai, and other vehicles.

The ASR brand encompasses over 30 product groups of auto parts, including suspension parts, brake system components, clutch components, steering elements, and more.

Primarily, the company focuses on partnerships with the largest European and Asian auto parts manufacturing plants. Technical specialists strictly control quality and material costs, ensuring fair and affordable pricing in the aftermarket. The manufacturing plants hold quality system certificates such as ISO 9001, ISO 14001, ISO/IATF 16949.

Continuously developing and expanding the range of auto parts in all product groups, ASR employs effective innovative approaches in production, aimed at constant quality improvement, defect prevention, and reducing losses in the supply chain from the manufacturer to the end consumer.

Compliance with necessary strength, wear resistance, and reliability requirements ensures the end consumer confidence in the safety and uninterrupted operation of each ASR auto component.

ASR represents the synergy of cutting-edge technologies and employee professionalism.